SW-Originals: Services

SW-Originals is a full-service, professional graphic design, web design, copywriting and pre-press production company. We recommend Agora Cart for your e-commerce needs.

PROJECT MANAGEMENT
No matter how large, or small, your project is, I will handle it with kid gloves from start to finish. First, I will assess your needs and your budget, and determine how to best meet your needs within your budget. I can handle the project from concept through completion, including overseeing a press run, or I can supply the creative portion and leave the rest to you...it's your decision. As a part of my service, I will explain ways to keep costs down, such as supplying existing graphics in the correct formats and providing as detailed information as possible about what must be included in your project.

I have a bevy of excellent talents available for each project, to augment my own talents if necessary, as in if your website programming needs are beyond my capabilities. But, rest assured, I do 99.99% of the work myself, and never, ever, ever farm any work out overseas.

TECHNICAL TOOLS
I am extremely proficient in many programs used for print production and web design, including: Adobe InDesign, Illustrator, PhotoShop, and Acrobat, plus QuarkXpress, Macromedia Flash, Corel Draw, and many other programs specific to the print and web design industries.

WEB DESIGN
Having an internet presence is very important in this day and age. Good web design involves understanding the target audience, understanding sales and marketing and advertising and how to increase revenues, practicing restraint regarding the addition of bells and whistles, utilizing good design techniques for the flow of information and clear communication of an idea, creating a user-friendly environment that is easy to navigate, and writing clear, concise copy.

GRAPHIC DESIGN
Whether you need a new company logo, a brochure, a menu, or a catalog, SW-Originals will create designs that enhance your company image while targeting your customer.

COPYWRITING
Copy will be clear, concise and targeted to your specific customer. Benefit-oriented copy that answers the customer's question, "What's in it for me?", is an effective approach to sales literature of all kinds. Copywriting services could be either cleaning up and enhancing existing documents or preparing original documents based on information you supply. Proofreading and editing are always included in this service. Product literature, company literature, informative newsletters and web page copy are services that I provide.

PHOTOGRAPHY
If photos would enhance your project, SW-Originals can either provide simple photographic services (local to the Phoenix, Arizona area), out-source more complex work and oversee it for you (such as table-top product photography), or provide creative guidelines for the photographer you have selected.

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