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Sofa Assembly Directions (1-Color): This was a challenging project, as I had to take some very rough drawings from the client's engineering department and a single photo of the finished product, and turn them into very precise drawings and easy-to-follow written assembly instructions for the consumers. The detailed drawings were done in CorelDraw. Click here to see page 2 of the 4-page brochure; page 3; amd page 4. The actual finished/folded size of this piece is 8.5" wide x 11" high. |
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4-Color, Tri-Fold Brochure Designed for a travel agent specializing in trips to Puerto Peñasco, Mexico, the goal was to cause people viewing the brochure to immediately want to visit the Sonoran town on the Sea of Cortez. I was supplied with photos to use, as well as text, and used Adobe InDesign to create a layout that was pleasing to look at, while allowing the text to appear to flow naturally, for both the English and the Spanish versions. Click to view the inside panels of this brochure. |
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Point-Of-Purchase Display Piece Redesign project for a client, these mats are to be sold at Sam's/Wal-Mart stores nationwide. As the mats are either burgundy, blue or black, I utilized colors that will complement the mats, while causing the information to pop out at the potential customers. Click here to see the original POP piece. The actual size of the final piece is 18" wide x 15.25" tall. |
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Internet Banner Ads for Latex Bed Retailer Created three different sizes of banner ads in Flash and converted them to animated .gif format. Click to view a horizontal ad, and a more vertical ad. |
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CD Cover/Booklet/Label Created for Donnie McDougall, a guitar player in the Canadian band, "The Guess Who", for his first solo album, "Best Wishes". Click to view pages 2 and 3 of the 12-page booklet, the CD tray liner (i.e. what you see on the back of the jewel case), and the CD label. |
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Table Top Card Designed to be printed on heavy stock, and folded in half, to sit on tables at the Canadian Music Week Awards Dinner, where The Carpet Frogs were playing. The card highlights the band, tells where to purchase the CD, and how to hire the band. |
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CD Covers Created for a band in Ontario, Canada, The Carpet Frogs, for a CD released in December, 2003. Click to view the inside cover (lyrics and Thank You's), the CD tray liner, and the CD label. |
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CD Covers Created for a band in Ontario, Canada. (It's a wonderful CD, by the way.) |
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Direct Mail Postcard This postcard was designed for a realtor in Phoenix to send to prospective home buyers from out of state. Click here to see the back of the postcard. The white space is for the addressing area and due to postal regulations for their scanning equipment. Click here to see the back of a version that will be mailed inside of an envelope, so postal regulations did not need to be followed. |
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Direct Mail Postcard This was a redesign project for a potential client. The existing new-patient prospecting postcard is a mass of disorganized information and glaring production errors...elements not aligned, words missing, etc. Click here to see the "before" postcard. I took exactly the same information on the existing postcard, organized the information to flow better and be easier for people to read, created a selling headline, and got rid of the "boxy" clutter. I also updated the colors to be classier and brighter, to attract attention when it is pulled from a mailbox. |
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Direct Mail Postcard Designed for a hair stylist, to send to customers who haven't had appointments in a while, as well as to send to potential new clients. Click here for the front. |
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2-Color Fund Raising Poster Designed and written for a fire department fund-raising event. This poster required extensive research in order to communicate the need for a thermal camera in that particular town. |
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2-Color Direct Mail Postcard Designed to advertise the opening of a new retail store, including a coupon to increase traffic. |
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One-Color Flyer Designed to print two-up on 8 1/2" x 11" paper, in the interest of economical printing. |
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This document last modified: Friday, 09-Oct-2009 20:59:39 MDT