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DIRECT MAIL CATALOGS: Beautiful Images
For four years, SW-Originals provided all of the copywriting, production and pre-press work on these 64-page direct mail catalogs specializing in women's ready-to-wear, intimate apparel, shoes & handbags, and various hardlines. Responsibilities included redesigning pages/spreads to optimize the relationship between photos and text; using PhotoShop to color correct hi-res images while editing out problems such as product wrinkles, imperfections in model's hair and skin, etc.; and supplying the printer with QuarkXpress files that were used to go direct-to-press. (Click on any image for a larger view.)
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